The Walk Off A Winner program was created to activate a partnership between Buffalo Wild Wings and the New York Yankees with the ultimate goal of driving traffic to B-Dubs restaurants in the NY Metro. The key tactic was a mobile scratch-off game that could only be played in restaurant and winners instantly received Yankees tickets, free food and were entered to win grand prizes. The program was promoted with geo-targeted digital banners and roadblocks on CBS.com, MLB.com and Yankees social channels. The game was a success with over 100,000 plays in 6 weeks.
Senior Art Director / Digital Content Creation / User Experience