Creative Experience
Source Communications (sourcead.com), Associate Creative Director, Digital 2013 - present
— Creative Supervisor to art directors, copy writers and digital studio designers across the agency
— Manage the agency’s digital production and external relationships with programmers and information architects
— Work intimately with clients and account directors to develop and creatively present project strategies and goals
— Involved creatively and conceptually in the development and presentation of new business pitches
— Responsible for the design and implementation of interactive brand activations and social media campaigns
— Brand experience includes Sony, Investors Bank, FUJIFILM, Walmart, Hewlett-Packard, Subway Restaurants, NY/NJ Super Bowl XLVIII Host Committee, Amtrak, Wise Snacks, Buffalo Wild Wings and Nikon
Source Communications, Senior Art Director 2010 - 2013
— Creative lead on Sony Digital Imaging account
— Managed a creative team responsible for delivering conceptual ideas that met our clients’ objectives
— Designed and produced a national quarterly magazine, Sony Inside Edge, in high quality print, website and tablet application formats
— Trained in Adobe Digital Publishing Suite to design the user experience and launch a tablet application for iOS and Android devices
— Produced conceptual ads, large format environmental signage and interactive experiences
— Successfully launched a digital imaging coop for Sony retailers nationwide, providing digital and print assets
Source Communications, Art Director 2008 - 2010
— Art Director for Hewlett-Packard Retail Publishing Solutions account
— Launched a Facebook application enabling wallpaper downloads of featured HP artists
— Redeveloped the HP Compaq website which improved the user experience
— Designed business-to-consumer and business-to-business retail communications including in-store signage, brochures and digital assets
— Designed the 2009 Hewlett-Packard RPS CES booth and overall consumer experience
William Zamlong Photography + Design (williamzamlong.com), Freelance Art Director 2005 - 2008
— Worked directly with several small to medium-sized businesses to help them develop and implement their strategies and goals
— Art directed and brought to market print, photographic and interactive design projects
— Performed intricate photographic retouching of architectural renderings
— Designed websites, logos and brand identities
— Managed the process between printing houses, web developers and media partners to ensure all details of the projects were met
— Provided pro bono design and photography services to national non-profit organizations
— Clients included: CB Richard Ellis, Brookfield, Cornerstone Search Group, Leukemia & Lymphoma Society, March of Dimes, Microsoft, NYPACE, Rose Hall Foundation in Jamaica and Brandywine Valley Tourism in Pennsylvania
