A launch kit introducing the Sony a7 Series; world's first Full-Frame Mirrorless camera. Tactics included print ads, digital assets, facebook posts, in-store POS and broadcast media.
Senior Art Director / Project Lead / Conceptual Advertising
The Sony Inside Edge program was created to give the photo specialty channel a behind-the-scenes look at the latest innovations and products from Sony. The magazine featured close-ups on new products, artisan photography and the latest news in Sony's brand universe. To expand the program's reach, a website and tablet application was developed with interactive features and rich content.
Senior Art Director / Interactive Design / User Experience / Digital Publishing / Web Design
A social promotion to boost late night sales asking customers to share their best #groupie on twitter and win great prizes. The servers in-store handed out cards with a cutout window which became the branded picture frame for the photos. Digital banners on ESPN.com during key sporting events were used to drive traffic and create awareness of the promotion. Sales increased over 4%.
Interactive Art Director / Social Media Strategy
The Amtrak activation space at Barclays Center in Brooklyn, NY was created to expand the reach of the partnership and get fans to engage with the brand. A few key features of the space include a 20 foot backlit mural, painted by a local Brooklyn artist, and two 55" touchscreens with a photo taking app that share fan photos directly to Twitter and Facebook.
Associate Creative Director/ User Experience/ Production Manager
This application was developed for HP's facebook page to showcase professional artists' illustrations available for download as wallpapers. A sliding navigation was utilized to provide browsing by theme, style and artist.
Senior Interactive Designer / Facebook App Development / User Experience
This campaign was developed to position the exclusive Sony 4K Projector in the marketplace and illustrate the benefits of 4K technology. Tactics included a premium brochure, print ads and a website.
Art Director / User Experience / Web Design / Production
In partnership with the FUJIFILM marketing team, the 2015 campaign for Walmart Photo Center was created. The target audience is the millennial mom and social shopper that have thousands of photos on their devices and never makes prints or photo creations. This campaign is intended to relate to everyday life and inspire the consumer to do more with their photos. Tactics include in-store POS, web assets, direct mail and customer emails.
Associate Creative Director / Advertising Strategy
When the Super Bowl Host Committee branded the NY Metro area for Super Bowl XLVIII, the Source Communications team was chosen as agency of record. We started with a logo, identity and an ad campaign. Additional tactics included a social media communications center in midtown, airport welcome signage, 1.5 million branded subway maps and broadcast media.
Senior Art Director / Production Manager / Advertising Strategy / Social Media
The Rivalry Series Challenge was created to reach baseball fans along the Northeast Corridor raising awareness of Acela's destinations from D.C. to Boston. The sweepstakes required you to vote on a team for a chance to win great baseball and Acela prizes. Web banners were placed on MLB.com and all of the baseball teams' websites that led you to a landing page where you placed your vote.
Interactive Art Director / Sports Marketing / User Experience / Web Design
The concept 'Travel Smart' was created to highlight Acela's key amenities and illustrate their benefits, targeting the business commuters along the Northeast Corridor. We chose 3 well-known entrepreneurs to showcase how these amenities are critical to their daily travel and aid in the success of their business.
Senior Art Director / Conceptual Advertising
The Ryan Howard Power Meal was created for the Philadelphia Subway market to tap into fan loyalty in a town that loves a good cheesesteak. Tactics included in-store POP, web assets and radio spots.
Art Director / Sports Marketing / Broadcast Media
The website was redesigned to distinguish the COMPAQ line of computers as a simple, affordable and fun solution for everyday use. The 3 navigation entry points using hands to hold the products organized the site for the shopper with a fun interactive user experience.
Interactive Art Director / Web Design / User Experience