A fully integrated advertising campaign featuring retired NFL quarterbacks Boomer Esiason and Phil Simms. The campaign launched with 2 TV commercials, digital pre-roll, display banners, social content and billboards around NYC bridges and tunnels.
Associate Creative Director / Content Creation / Digital Production
Complete brand redesign for CohnReznick, a top 10 accounting firm, including a refreshed logo, presentation materials, industry ads, signage, digital display banners, pre-roll videos, and a TV commercial. The brand refresh was launched with a video announcement to both the internal company and their clients.
Associate Creative Director / Design Lead / Digital Production
A fully integrated sports marketing campaign transforming a partnership with Investors Bank and The New Jersey Devils. The activation started by cobranding the entire arena with digital assets, a branded 110 ft glass tower entrance, large wall murals and in-game features. To announce the New Jersey Devils checking account a TV commercial was created featuring starting goalie, Corey Schneider, and team mascot, NJ Devil.
Associate Creative Director / Digital Production / Brand Activation
A launch kit introducing the Sony a7 Series; world's first Full-Frame Mirrorless camera. Tactics included print ads, digital assets, facebook posts, in-store POS and broadcast media.
Senior Art Director / Project Lead / Conceptual Advertising
The Sony Inside Edge program was created to give the photo specialty channel a behind-the-scenes look at the latest innovations and products from Sony. The magazine featured close-ups on new products, artisan photography and the latest news in Sony's brand universe. To expand the program's reach, a website and tablet application were developed with interactive features and rich content.
Senior Art Director / Interactive Design / User Experience / Digital Publishing / Web Design
The Walk Off A Winner program was created to activate a partnership between Buffalo Wild Wings and the New York Yankees with the ultimate goal of driving traffic to B-Dubs restaurants in the NY Metro. The key tactic was a mobile scratch-off game that could only be played in restaurant and winners instantly received Yankees tickets, free food and were entered to win grand prizes. The program was promoted with geo-targeted digital banners and roadblocks on CBS.com, MLB.com and Yankees social channels. The game was a success with over 100,000 plays in 6 weeks.
Senior Art Director / Digital Content Creation / User Experience
The Amtrak activation space at Barclays Center in Brooklyn, NY was created to expand the reach of the partnership and get fans to engage with the brand. A few key features of the space included a 20 foot backlit mural, painted by a local Brooklyn artist, and two 55" touchscreens with a photo taking app that share fan photos directly to Twitter and Facebook.
Associate Creative Director/ User Experience/ Production Manager
This application was developed for HP's facebook page to showcase professional artists' illustrations available for download as wallpapers. A sliding navigation was utilized to provide browsing by theme, style and artist.
Senior Interactive Designer / Facebook App Development / User Experience / Social Content
This campaign was developed to position the exclusive Sony 4K Projector in the marketplace and illustrate the benefits of 4K technology. Tactics included a website with CMS, premium brochure and print ads.
Art Director / User Experience / Web Design / Production
In partnership with the FUJIFILM marketing team, the 2015 campaign for Walmart Photo Center was created. The target audience was the millennial mom and social shopper that has thousands of photos on their devices and never makes prints or photo creations. The campaign was intended to relate to everyday life and inspire the consumer to do more with their photos. Tactics included in-store POS, web assets, direct mail, customer emails and an annual holiday gift guide.
Associate Creative Director / Advertising Strategy
When the Super Bowl Host Committee branded the NY Metro area for Super Bowl XLVIII, the Source Communications team was chosen as agency of record. We started with a logo, identity and an ad campaign. Additional tactics included a social media communications center in Midtown NYC, airport welcome signage, 1.5 million branded subway maps and broadcast media.
Senior Art Director / Production Manager / Advertising Strategy / Social Media
The Rivalry Series Challenge was created to reach baseball fans along the Northeast Corridor raising awareness of Acela's destinations from D.C. to Boston. The sweepstakes required you to vote on a team for a chance to win great baseball and Acela prizes. Web banners were placed on MLB.com and all of the baseball teams' websites that led you to a landing page where you placed your vote.
Interactive Art Director / Sports Marketing / User Experience / Web Design
The concept 'Travel Smart' was created to highlight Acela's key amenities and benefits, targeting business travelers along the Northeast Corridor. We chose 3 well-known entrepreneurs to showcase how these amenities are critical to their daily travel and enable them to stay productive while on the go.
Senior Art Director / Conceptual Advertising
The Ryan Howard Power Meal was created for the Philadelphia Subway market to tap into fan loyalty in a town that loves a good cheesesteak. Tactics included in-store POP, web assets and radio spots.
Art Director / Sports Marketing / Broadcast Media
The website was redesigned to distinguish the COMPAQ line of computers as a simple, affordable and fun solution for everyday use. The 3 navigation entry points using hands to hold the products organized the site for the shopper with a fun interactive user experience.
Interactive Art Director / Web Design / User Experience